Ah, the New Year.

Within one day, the world hits a giant reset button, and you get to start all over again.

And with the year we had, well, just about everyone could use a bit of a fresh start.

The thing is, there’s a lot of uncertainty and speculation around where the housing market is headed. Therefore, there’s no better time for you to take a step back and see what’s working in your business and what isn’t.

From productivity to morning routines and marketing strategy, we’ve rounded up our top 16 new year’s resolutions for real estate agents to maximize your success in 2024.

Start Dialing

The best way to start the new year off right is to just pick up the phone and start dialing. Whether it’s new leads, old leads or your sphere of influence, this is the closest you’ll get to making personal connections without talking face-to-face.

Try dedicating one hour each day to making calls. You can even set it up as an appointment in your calendar. That way, you hold yourself accountable.

Post Daily on Social Media

Social media is an important part of building your brand. With millennials making up the lion’s share of new homebuyers, you best believe they’re checking your social media pages. Posting daily on social media is not only good for branding, but it’s also good for establishing yourself as an expert in your local market.

Make More Videos

If we learned anything this year, it’s that video is an invaluable tool for communicating with your sphere, at any time, from anywhere. Top agents are already finding ways to use video to build their businesses. If you’re not doing this yet, you could be missing out on key opportunities to reach your audience, especially in times like these.

Whether it’s a weekly market update, new listing tour or buyer/seller tips, videos are a great way to generate engagement and establish authenticity with your prospects.

Fun fact: 85% of buyers and sellers want to work with an agent who uses video.

Set Your Goals

Want to do 25% more in GCI? Need more work/life balance in your day-to-day?

Start visualizing the year you want to have and set your goals early. No matter how big or small, this will help you stay on track and keep your top priorities your top priorities.

It’s easy to get lost as soon as the year kicks off. This will make sure you’re focused on the most important things for you and your business.

Connect with Local Businesses

Forming relationships with the businesses in your community is one of the best ways to build a good rapport, keep you top of mind all the while opening up your sphere of influence.

For example, try partnering up with a local hardware store to offer discounts or coupons to your buyers and sellers. The same goes for painters, plumbers, electricians, or anything else a new homeowner might need. Most small businesses would be extra grateful for the extra business.

This type of marketing strategy is equally as important as lead generation and building genuine connections with your community should always be a priority.

Attend More Webinars

Webinars are one of the best and easiest ways to learn something new. They don’t require travel, are often free and don’t last longer than 60 minutes. It’s a very low-cost and low-time commitment way to expand your education and develop new skills.

Identify the areas you want to work on in 2024 and look up webinars that can help close your knowledge gap. We recommend checking out Boomtown, Tom Ferry, Jared James and KCM!

Update Your Sphere of Influence

This small task can mean significant time savings in 2024. If it’s been a while since you last updated your sphere of influence, make this one of your first tasks of the new year.

Not only will you avoid spending time chasing leads that aren’t relevant, but you’ll also probably add some that could turn into new business.

Try New Technologies

The new year is a great time to assess what’s working in your business-and what isn’t. There are so many new tools and technologies coming out of AI-advancements in 2024 that can help streamline your processes. That also means more time to focus on your clients and closing deals.

Enhance Your Digital Marketing

If you found that your lead generation was a little lean last year, this could be a good time to amp up your digital marketing efforts.

Take a course, swap out photos or start posting weekly market update videos on social media. This could make all the difference for your business this year.

Get a New Headshot

A new headshot is more than investing in your business, it’s about investing in your brand. This is a great way to kick off the New Year with confidence, and a more professional you.

On the other side of that, amateur photos or headshots of yesteryear can send the wrong message: inauthenticity and unprofessionalism.

In an age where social media is important for marketing and promotion, your headshot is often one of the first things people notice. Make your first impression count! Branded content is where it’s at.

Start Blogging

No longer reserved for recipes and personal diaries, blogging has become an important part of marketing strategy. This goes twofold for small businesses like real estate.

Blogs are an inexpensive way to drive traffic to your website, great for customer engagement and building trust with your audience in a more personal and conversational way.

The idea of starting a blog is easy but the execution can be intimidating and time-consuming. If you don’t know where to start, sign up for weekly blog digest. The content is delivered daily, covers the most relevant topics, and can be a great way to get the benefits of a blog without the hassle of actually writing them!

Create a Morning Routine

Wake up, shower, coffee, energy bar, and you’re out the door.

Does this sound familiar?

Sometimes you convince yourself that those extra 30 minutes of sleep matter more than anything else. In reality, they may be hurting you more than they help.

A morning routine is an important part of staying productive, organized and energized.

It’s even been linked to success in sales fields *ahem real estate.*

Sign Up for a Conference

Feeling a little rusty on your marketing strategy? Could your scripts use a boost?

A conference could be just what you need.

Not only do they help stay fresh and current on real estate trends, they’re also a great way to get your face out there, rub elbows with top agents and re-energize your sales strategy. Bonus points: many conferences and workshops have now have a virtual option. That means you can get all the education you need without the hassle or expense of travel.

Remember, it’s an investment in you.

Listen to More Podcasts

It’s no joke that agents spend a lot of time in the car.

But are you capitalizing on those minutes driving to and from showings and back again?

If you’re not, podcasts can be a great way to maximize productivity without adding one more thing to your “to-do” list.

According to Boomtown, here are some of the top podcasts for real estate agents this year:

  • Kevin and Fred’s Next Level Agents Podcast
  • Harvard Business Review Ideacast
  • Hack the Entrepreneur
  • Tom Ferry Podcast
    • How To Market With David Childers

Whether you’re looking for a laugh or a new marketing strategy, podcasts offer a little bit of something for every real estate agent.

Stay Up on the Market

If there is one big lesson we can take away from this year, it’s that one of the most important parts of being a real estate agent is knowing what is happening in the market. Why? Because your clients look to you to be their trusted advisor.

Being knowledgeable helps give you an edge over the competition and builds trust with your clients.

Refresh Your Email Marketing

Email marketing is often one of the most crucial yet overlooked parts of a business’ marketing. If done right, you can convert leads faster than a snap of the fingers. If not, you could send probably future clients running to the competition.

This new year, go through your email marketing and see where you could refresh your content. Sometimes changing out some wording and adding a new signature is all they need.

Bottom Line

Sometimes the smallest tweak in routine can end with a big reward.

This new year, take a long hard look at your business and see where you can focus your efforts to maximize your success.

Once you find areas you want to focus on, make sure you create a game plan, act and set reminders constantly so you don’t fall behind.

Remember, biting off more than you can chew is a recipe for burnout. We recommend focusing on small tasks and then slowly implementing the others, so you set yourself up for success in 2024.

Good business practice is all about good habits and using your resources right! Wishing you success in the New Year!